Remove Blended Learning Remove Discount Remove Marketing Remove Recruiting
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Association Brain Food: 12.8.23

Reid All About it

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Learn why it’s time to accept that using zero party data is the surefire way to build trust and confidence with your future brand ambassadors. 1 CMP credit. More info/register. CAE credits. 1 CAE credit.

Strategy 272
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Association Brain Food: 12.1.23

Reid All About it

Sherry Budziak of.orgSource recaps accomplishments and lessons learned by the association execs and tech partners who shared their project stories at Solutions Day. Member recruitment. To attract young members , you must recruit in ways that make sense to them. 1 CAE credit. More info/register. 1 CAE credit. . 1 CAE credit.

Arlington 266
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eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

It’s especially important considering education is the short game; increasing membership through retention and recruitment is the end goal. Marketing the new course? However, members are provided with discounts and value-add opportunities such as first-look registration, while non-members pay a higher price point.

Price 172
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). It’s only a matter of time before LinkedIn Learning comes knocking in your market.

Revenue 53