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Status and Time: Two More Member Motivations

Associations Now

Both of these carry practical implications for how associations can position and shape the member experience. ” Last year, Jeffrey Cufaude of Idea Architects offered an example of this style of marketing in action. Status Seekers. ” In short, it comes down to how a consumer sees his or her own status among peers.

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Association Brain Food: 1.13.23

Reid All About it

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Subscribe to Blog via Email.

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Association Brain Food Weekly: 4.10.20

Reid All About it

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Find out how they are pivoting to engage their 7,000 members and rethink their meetings. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Whelan, CDM, President, Marketing General Incorporated. 1 CAE credit.