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Email Marketing: 3 Ways To Drive Results

CMA Solutions

Welcome to email marketing. Email marketing has the highest penetration rate than any other marketing channel. There are three important components of every email marketing campaign that you should re-examine to find better results. Email marketing begins and ends with subject lines. According to Statista, 333.2

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Association Brain Food: 9.15.23

Reid All About it

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – 1 CMP credit.

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New Member Onboarding (Part 2)

Reid All About it

Many associations still run orientations the way the Pennsylvania School Boards Association used to: “We talked at new members — the ‘It’s all about us’ approach.”. Invite new vendor members to a marketing workshop where a veteran member panel explains how to market and develop business within the association.

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Association Brain Food Weekly: 4.12.19

Reid All About it

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Weaver, Website Manager, Pennsylvania Bar Institute. Follow Blog via Email. Gabrielle Canon, The Guardian ). 1 CAE credit. More info/register.

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Study: Public Can’t See Past Profit Motive of Social Good Companies

Associations Now

In the work, Saerom Lee, an assistant professor of marketing at The University of Texas at San Antonio, and coauthors Karen Winterich, an associate professor of marketing at Pennsylvania State University, and Lisa E. The Role of Greed Perceptions in Consumer Support for Social Ventures.”. Getting Past the Perception.

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Daily Buzz: Consider Freelancers as a Member Segment

Associations Now

Because the growth of freelancing is a recent career trend, many associations aren’t tracking it as a membership segment,” says the MemberSuite team on its blog. Associations that market their learning courses and provide more affordable membership rates are likely to better entice and support freelancer members. But they should be.

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Association Brain Food Weekly: 04.19.19

Reid All About it

Some quick hits before we get to next week’s free webinars: 14 event planning blogs you should follow—they mention this one because of Association Brain Food Weekly. Hosts: Billhighway and Mariner Management & Marketing. Presenters: Dave Bornmann, Chief Marketing Officer, Naylor Association Solutions. Follow Blog via Email.

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