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Association Brain Food Weekly: 2.8.16

Reid All About it

– Be Their eLearning Valentine: Capture Your Members’ Hearts in 3 Steps. The Pennsylvania Bar Institute’s marketing manager will share tactics to improve your learning catalog and member experience, while also driving membership and revenue numbers in the right direction. Register here. (1 1 CAE credit).

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Some Ideas Do Not Scale at Associations

Smooth The Path

Every summer during Fourth of July week my husband’s family has a week-long reunion at a cabin in the Pennsylvania Poconos. A new member welcome call might work great, but there’s not enough money, time, or emotional energy to do it for all new members. Usually, twenty to forty people are there for every meal.

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Status and Time: Two More Member Motivations

Associations Now

Both of these carry practical implications for how associations can position and shape the member experience. ” Last year, Jeffrey Cufaude of Idea Architects offered an example of this style of marketing in action. Status Seekers. ” In short, it comes down to how a consumer sees his or her own status among peers.

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Association Brain Food: 1.13.23

Reid All About it

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Membership benchmarks.

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Association Brain Food Weekly: 4.10.20

Reid All About it

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Find out how they are pivoting to engage their 7,000 members and rethink their meetings. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Whelan, CDM, President, Marketing General Incorporated. 1 CAE credit.