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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Telling Your Story Through Blogs, Photos and Videos. 1 CAE credit.

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Association Brain Food Weekly: 7.9.21

Reid All About it

At the Velvet Chainsaw Consulting blog, Sarah Michel thinks they’ve cracked the code on digital networking. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Are your technology capabilities aligned with your mission?

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Daily Buzz: Event Registration’s New Frontier

Associations Now

Meeting registration technology is changing. We see innovative solutions focusing on the one thing companies do exceedingly well and integrating their tech with other best-in-breed solutions,” says Adrien Peterson, chief technology officer at EventCore, in an interview with Smart Meetings. Printed tickets? So relevant.

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Daily Buzz: Google Analytics Spreads to Images

Associations Now

“The ability to segment audiences based on Google Images versus overall Google Search can help you determine which pieces of content are most valuable, allow you to create audiences specific to image search, and use those audiences across the Google Marketing Platform,” says Krista Seiden on the Google blog. Is it time for a process audit?

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Pulling it All Together: The 360 Degree Marketing Communications Strategy

Guilt by Association

Most of us are continually refining our objectives, strategies and technologies. Remember that our members and audiences don’t relate to us through our technologies, but through the experience we provide them. Our members are playing all over the digital landscape. Your member research should tell you where to focus.

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AMS Platforms: A Comprehensive Guide for Associations

Fonteva

The terms “software” and “platform” were previously used more interchangeably, but as technology keeps advancing, their capabilities do as well. This way you can easily access and refer to data across your different tools, whether it is for generating a financial report, creating new marketing content, or performing member research.