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Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you?

Revenue 205
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Is ‘freemium’ part of your content strategy? How free content can build brand awareness and attract new members

Association Success

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Now, it’s time to leverage “freemium” (a word derived from “free” and “premium”) content to pique a larger audience’s interest. . Freemium content can refresh your marketing materials.

Content 107
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How to increase association revenue with event volunteers

Nimble AMS

Relying solely on your staff for events puts your association at a financial disadvantage – it also adds unnecessary stress to their workload. Imagine what your association could accomplish with the power of an engaged volunteer program. Find event sponsors through email campaigns or a monthly newsletter. Give marketing collateral.

Revenue 78
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How to increase association revenue with event volunteers

Nimble AMS

Imagine what your association could accomplish with the power of an engaged volunteer program. Additionally, sponsorships are a great way to heighten event exposure through social media posts or email blasts. Here are three ways to leverage event volunteers to snag sponsorships: . Give marketing collateral for event volunteers.

Revenue 130