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The Technological Divide: Leap or Fall?

Association Adviser

Gen Y or Millennials. Grew up with all media (including cable, VCR, video). On the other hand, boomers’ Gen Y/millennial children formed perceptions that cause them essentially to “work to live,” and they are much more aware of work-life balance than their parents tend to be. ” Traditionalists. Baby Boomers.

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Golf’s Multi-Generational Marketing Efforts Suggest 7 Questions for Associations

SCD Group

Creativity, innovation, and a willingness—if not passion—for trying new things are paramount for change." Here’s WSJ video interview with SNAG co-founder Terry Anton [link] explaining that SNAG is in the educatainment business as well as helping “snag” youngsters for the game of golf. Slow to change and adapt? Golf’s challenges.