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Should an Image Remake be in Your Association’s Future?

SCD Group

How will the market respond to those changes? Or, will they find fates similar to that of University of California and the Gap and their attempts to change images? While I like it, American's new logo won't lure me to book additional American flights since American is barely flying to/from St. Louis anymore.

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Association Brain Food Weekly: 5.18.18

Reid All About it

explains how to develop, market and roll out a trial program. Check out these photos of bioluminescence giving the California coastline an eerie blue glow. ( That’s what you should do, or the California Zephyr through the Sierra and Rockies. Presenters: Myllisa Patterson, Director of Marketing, CrowdCompass by Cvent.

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7 Takeaways for Associations and Association Executives

SCD Group

Since I had some interest from CPI for a cause marketing project for one of my clients, their demise caught my attention. Here are some excerpts of Kavita Kumar’s story in the St. Louis Post-Dispatch. A couple of stories in the last week seem to offer lessons for association executives and their not-for-profit organizations.