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Association Brain Food Weekly: 10.22.21

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Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. New association podcast. Content marketing. Jen Rose Smith, Washington Post ).

San Diego 195
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Association Brain Food Weekly: 10.29.21

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Achurch Consulting explains how to convince your board (or CEO) to adopt a flexible (remote or hybrid) work model. We will walk attendees through exercises on how to connect their own personal leadership traits, experiences and skills to the traits needed to create an inclusive organizational culture. Flexible work model. Host: Grype.

Revenue 195
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Association Brain Food Weekly: 10.15.21

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The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. WBT Systems describes how to establish a high-performing professional development committee. Ann Handley ).

Revenue 195
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Association Brain Food: 12.2.22

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But 62,000 people completed the course and earned a certificate. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. New Member Engagement Study Launch Party. How to Drive Pipeline with an On-Demand Webinar Strategy. CMP credit.

Tips 41
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Association Brain Food: 9.30.22

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WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. – How to Capture Fresh Member Profile Data and Make It Actionable. Host: PCMA Digital Event Strategist Certification. Education marketing/sales.