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Association Brain Food: 5.12.23

Reid All About it

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. WBT shares seven MOOC business model strategies you should definitely steal. How to Generate Revenue for Advocacy Efforts Learn about strategies and best practices for generating revenue for association advocacy efforts.

Chicago 200
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2018 eLearning Predictions: Updated Hype Curve

Forj

When a learner accumulates a sufficient balance of CE credits over a certain span of time, she achieves maintenance of certification. From a five-mile-high perspective, however, lower prices for education shouldn’t bother us (if you’re currently looking at shrinking CE revenues in your annual report, just try to bear with me for a second).

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How to Prepare a Business Case for a New LMS

WBT Systems

Technical issues: configurations, software upgrades, and security risks. Don’t overlook competing programs from other associations, higher education institutions, MOOCs, and for-profit companies, like LinkedIn, Udemy, and firms in your industry. Certification programs and digital badges. Reporting limitations. Vendor support.

LMS 161
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The Market for Adult Lifelong Learning

Leading Learning

While, by its nature, content marketing may not produce revenue directly, it is a huge indirect driver of revenue for the companies and individuals that produce it. Coursera and edX, the two largest and most recognizable massive open online course (MOOC) providers, were both founded in 2012. billion in 2015.

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The Association Business Model: It’s Time For A Massive Overhaul.

Association Success

In addition to membership, we create and try to sell access to products like: newsletters/publications, research, online education, meetings and conventions, certifications, online job banks, and more. It’s no wonder why over half of all associations are experiencing flat or declining membership and revenue growth. shame on me.

Mooc 89
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15 Changes in the Learning Business Landscape

Leading Learning

Software-as-a-Service (SaaS) was established well before 2007—Salesforce, the company that put SaaS on the map, was founded in 1999—but it took a while for its impact to really be felt broadly, particularly in learning businesses. The SaaS Explosion. I can’t remember the last time that happened. It also, of course, fuels more competition.

Course 101