article thumbnail

Are We All Generalists in Association Culture?

Association Success

Computer Science was the only IT related program offered in college at the time, which I wasn’t interested in, so I earned Microsoft Certifications and learned on-the-job from my colleagues who had experience in the field. We have a staff of nine and a small budget, so I have to service 6,000 people with few resources.

article thumbnail

Synergy in the Boardroom: From Chaos to High Functioning

SCD Group

For example, a professional certification program was developed and launched without research to determine the demand; and no marketing support to effectively launch and drive program growth. Resources were allocated with little attention to priority need, but more based on the will of the program’s advocate.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Off-page SEO resources help build validity for the brand’s digital presence. At CFO Consulting Partners, a financial accounting-advocacy firm with offices in Princeton, New Jersey and New York City, we delivered the Thought Leadership service with great success.

article thumbnail

Executive Connections: Train, Learn, Survive.

Executive Connections

I attended the Software Information Industry Association (SIIA) Information Industry Summit (IIS) in New York City last week, and I was encouraged by the positive attitudes expressed by leaders in the content industry. We are developing some exciting new Click University programming, too, so check the site often!