Associations & Neuromarketing: Are You Sending the Right Messages
SCD Group
JANUARY 29, 2013
Reading it reminded me of the 3-part “Tell’em broadcast axiom” I learned in my initial broadcast journalism class at Ohio State: Tell’em What You’re Gonna Tell’em. And it is relevant today for associations and others seeking to communicate and engage. From association communications: “Make it short, sweet and easy to repeat.”.
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