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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

You add a huge revenue opportunity. On social platforms, your members are bound to see ads, which isn’t necessarily bad. Someone else gets the ad revenue. Why send members and prospects somewhere else when you could be bringing that traffic – and potential ad revenue – to your own site? The problem?

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Association Brain Food Weekly: 9.3.21

Reid All About it

Associations succeed when they inform, educate and inspire their members. Netflix is a great example of how focusing on content, use experience and value, combine to grow engagement, revenue and renewals. Russell, CAE, Executive Director and Chief Operating Officer, Air Cadet League of Canada, Ontario Provincial Committee.