Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

JUNE 6, 2019

You add a huge revenue opportunity. On social platforms, your members are bound to see ads, which isn’t necessarily bad. Someone else gets the ad revenue. Why send members and prospects somewhere else when you could be bringing that traffic – and potential ad revenue – to your own site? The problem?

Tips 136

Tips Social Media Revenue Content 136

Reid All About it

SEPTEMBER 3, 2021

Associations succeed when they inform, educate and inspire their members. Netflix is a great example of how focusing on content, use experience and value, combine to grow engagement, revenue and renewals. Russell, CAE, Executive Director and Chief Operating Officer, Air Cadet League of Canada, Ontario Provincial Committee.

Learning Management System 195

Learning Management System Education Technology Review 195