Committee Georgia Marketing Recruitment 
Associations Now
JULY 2, 2019
Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.
Reid All About it
OCTOBER 20, 2023
The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.
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Reid All About it
JUNE 19, 2020
Learn the most common challenges inherent in virtual meetings and remote collaboration, best practices and tools for addressing common challenges, and a meeting workflow that can help you run effective and productive leadership, board, and committee meetings from anywhere. Presenter: Rachel Clemens, Chief Marketing Officer | Mighty Citizen.
Association Adviser
DECEMBER 20, 2017
Our two lobbyists walk the halls, meet with staff and committee members, submit written and oral testimony at legislative hearings, and generally put in the time required to impact the rulemaking process. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America.
Association Adviser
DECEMBER 20, 2017
Our two lobbyists walk the halls, meet with staff and committee members, submit written and oral testimony at legislative hearings, and generally put in the time required to impact the rulemaking process. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America.
Association Adviser
JUNE 18, 2013
Some people think association careers are pretty random, “but we’re very deliberate here about steering our talent into five distinct paths and helping them excel at communications and PR, membership marketing, business development and sponsorship, education or association management.” Best things about association work.
The Membership Blog
JUNE 13, 2011
At a recent meeting of the Georgia Society of Association Executives (GSAE) I attended a break-out session on membership communications. Back in the day” (as we refer to anything prior to the internet) most membership organizations marketed a list of benefits that promised their members a true advantage in the marketplace and the work place.
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