Association Brain Food Weekly: 10.29.21
Reid All About it
OCTOBER 29, 2021
Lewis Flax says a mistake made by associations when communicating with sponsors is focusing on what the association offers instead of the prospective sponsor’s needs, desires, and motivations. We’ve planned, proposed, reworked, rescheduled and reimagined our work continuously over the course of the last 18 months. Sponsorship sales.
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