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Association Brain Food Weekly: 10.29.21

Reid All About it

Lewis Flax says a mistake made by associations when communicating with sponsors is focusing on what the association offers instead of the prospective sponsor’s needs, desires, and motivations. We’ve planned, proposed, reworked, rescheduled and reimagined our work continuously over the course of the last 18 months. Sponsorship sales.

Revenue 195
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Association Brain Food: 12.2.22

Reid All About it

Do you remember early last year seeing a slew of LinkedIn updates about an online DEI course at the University of South Florida (USF)? But 62,000 people completed the course and earned a certificate. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Brain drain pains.

Tips 41
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Association Brain Food: 9.30.22

Reid All About it

PropFuel describes why and how this innovative approach to communicating and engaging with members and customers is so successful. I still remember the moment years ago while reading Carol Dweck’s book, Mindset: The New Psychology of Success , when I realized with horror, I had a fixed, not growth, mindset. Growth mindset.