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Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

Here are a few tips on how to incorporate Snapchat advertising into your next event or campaign. We also know that associations are constantly trying to find meaningful ways to connect and communicate with these populations. Snapchat is a great platform for associations wanting to raise brand awareness among younger audiences.

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Why Culture Matters When You Go Global

Associations Now

It’s not a bad idea to have those kind of tips handy, if only to avoid an early faux pas or two. But in some ways those tips do a disservice to what we mean when we talk about cultural differences—and neglecting the depth of those differences can have a bottom-line impact.

Detroit 40
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SCD Group: Association Strategy: Hire Slower, Fire Faster

SCD Group

Be very clear on communicating the consequences of failing to meet established goals. Prior to opening his own consulting practice he was an executive with Aon Consulting and Spherion and held HR management positions with Union Pacific and SBC Communications. Integrated Marketing Tip for Associations and Nonp. Steve Drake.