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The new association “normal”

Aaron Wolowiec

AA: You referenced ASAE’s hybrid membership model in your opening remarks at ASAE’s annual convention in Detroit. AA: What do you think the biggest membership communications challenges are for today’s association? It changes the dynamic of how people communicate. But, technology actually enables communication. JG: Mobile!

Detroit 100
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Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

Here are a few tips on how to incorporate Snapchat advertising into your next event or campaign. We also know that associations are constantly trying to find meaningful ways to connect and communicate with these populations. Snapchat is a great platform for associations wanting to raise brand awareness among younger audiences.

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Jeffrey Cufaude, Idea Architects: 10 Tips for Engaging A Volunteer.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. 10 Tips for Engaging A Volunteer Community. How does the association continue to communicate with them and involve them? These tips will be helpful to anyone running a volunteer organization.

Tips 60
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Why Culture Matters When You Go Global

Associations Now

It’s not a bad idea to have those kind of tips handy, if only to avoid an early faux pas or two. But in some ways those tips do a disservice to what we mean when we talk about cultural differences—and neglecting the depth of those differences can have a bottom-line impact.

Detroit 40
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Friday Buzz: The City With the Best Wireless (Hint: It’s Windy)

Associations Now

Overall, cities in the Midwest did particularly well, with five Rust Belt cities—Chicago; Lansing, Michigan ; Rockford, Illinois ; Fort Wayne, Indiana ; and Detroit —sitting in the top 10. Read his tips on his LinkedIn blog. “But, just as some cities have better infrastructure than others, our comprehensive U.S. . Disagree? (ht

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Lunchtime Links: Don’t Get Stung by Bad Data

Associations Now

Nonprofits can waste thousands, sometimes millions, of dollars sending communications to obsolete email and home addresses. Rowland recalls one charity that sent more than 35,000 communications to members on its list who had passed away or were no longer affiliated with the organization.

Detroit 40
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SCD Group: Association Strategy: Hire Slower, Fire Faster

SCD Group

Be very clear on communicating the consequences of failing to meet established goals. Prior to opening his own consulting practice he was an executive with Aon Consulting and Spherion and held HR management positions with Union Pacific and SBC Communications. Integrated Marketing Tip for Associations and Nonp. Steve Drake.