Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

NOVEMBER 10, 2017

This research will: Document which associations are developing and implementing content strategies. I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. to provide board training, and learn how to effectively communicate with the board. 1 CAE credit.

DC 150

DC Washington Tools Education 150