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What is a marketing plan & five steps to write one

Freestone

With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans? Continue reading for helpful marketing planning strategies. What is a marketing plan?

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How to Get a Handle on Your Digital Workplace

Delcor

Staff use consistent digital communication channels to collaborate across the office. This group’s charter will be to gather input from colleagues and draft the standards and guidelines for staff to follow when they communicate and collaborate. Internal Communication and Collaboration Standards. File Storage Standards.

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to each - particularly as it relates to email. That’s right, email marketing is still the best way for associations to reach these unique generations. Keep the emails short and don’t be afraid to have some fun.

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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk.

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Top Membership Software Providers: Do More with MemberClicks

MemberClicks

It drives things like automated renewal campaigns, allows associations to easily send out invites to their next great event and helps them send their newsletters and other communications to their members. Event marketing : Plan events? Email marketing: Communicating with your membership is critical.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

With a member directory, your staff can easily manage member info or set up communication channels between members. Members can be given access to the document so they can update their own information or view other people’s info. WildApricot also offers some other features like email marketing.

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Association Brain Food Weekly: 2.12.21

Reid All About it

Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council. Facilitators: Alexandra Bradley, Director of Communications and Engagement, American College of Osteopathic Family Physicians. Email Marketing Workshop. More info/register.

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