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Email Marketing: Time to Rethink What’s Possible

Associations Now

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. Consider what’s possible.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

They can include press releases detailing newsworthy achievements, non-promotional contributions to trade publications, or—in the case of VSC, which capitalized on headline monitoring and timely pitching—interviews on health-related topics with magazines, podcasts, and TV newscasts. The tactics vary.

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Association Brain Food Weekly: 6.20.16

Reid All About it

Discover why outreach is so important to any PR campaign, and learn how to write an effective press release. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. – Key Findings from the 2016 Association Email Marketing Benchmark Report. More info/register. Hosts: Event MB and Bizzabo.

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Digital Marketing Efforts Increase ROI for the Exhibition Industry

Associations Now

“While there’s no set formula that applies to social media and digital that works for everyone, there are emerging standards and best practices all must know,” said David Rich, Senior Vice President, Strategy + Planning/Worldwide at GPJ, in a press release. Email is the go-to. Revenue generation is a priority.

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Implementing a Successful Cause Marketing Campaign

AMR Management Services

A press release about the project. We provided all of the tools needed -- pinups, tape, donation envelope, poster to put up at the register, etc., Once retailers were signed up, we worked with Chesterfield Arts to promote these businesses through social media, email marketing, contributing to various blogs and word of mouth.