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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. 1 CAE credit.

Tucson 262
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Many Organizations Accidentally Ignore New Members

Smooth The Path

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Three Ways to Make Your New Member Onboarding Program the Best It Can Be.

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Learn About Members’ Why

Smooth The Path

This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why. Why do members renew?

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Association Brain Food Weekly: 7.9.21

Reid All About it

The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. CAE credit.