Optimist Consulting

JANUARY 27, 2016

Understanding how your members and potential members experience your organisation is an important insight in membership development. It is easy to think we know what members are experiencing, but unless you understand and monitor where the organisation ‘touches’ them you won’t truly know what their experience is.

Review 100

Review Member Experience Member Research Examples 100

Reid All About it

MAY 3, 2019

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Leverage Data to Drive Member Engagement. 1 CAE credit. Host: Idealware.

Tucson 262

Tucson Phoenix Products Tools 262

Smooth The Path

OCTOBER 2, 2017

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom member research.

Florida 76

Florida Recruiting Recruitment Member Research 76

Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. As you can probably imagine, neither inspired me to renew. How do you do this?

Organization 108

Organization Member Engagement Member Experience Video 108

Smooth The Path

AUGUST 30, 2016

Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys. 76% of our members renew but, only 42% of new members renew.

Las Vegas 79

Las Vegas Member Insights Member Research Newsletter 79

Reid All About it

JULY 9, 2021

The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. At the Velvet Chainsaw Consulting blog, Sarah Michel thinks they’ve cracked the code on digital networking. Office myth.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195