Reid All About it

MAY 3, 2019

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. 1 CAE credit. More info/register. Hosts: Novi AMS and ReviewMyAMS. 1 CAE credit.

Tucson 262

Tucson Phoenix Products Tools 262

Smooth The Path

AUGUST 30, 2016

For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why. Poke around and most of the marketing copy you read focuses on what. 76% of our members renew but, only 42% of new members renew.

Las Vegas 79

Las Vegas Member Insights Member Research Newsletter 79

Reid All About it

JULY 9, 2021

The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. As you can probably imagine, neither inspired me to renew. How do you do this?

Organization 108

Organization Member Engagement Member Experience Video 108