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Building Personas: Defining Your Audience

Higher Logic

From how to price offerings and ideas for new features or programs, to who they’re targeting - having a keen understanding of your competitors is critical. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. What content and search terms do they search for on your site?

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The Answer Site: a Social Media Tool for Successful Real Estate.

Off Stage

In a recent blog from the WAV group, the author observes that traditional MLSs are focused on communication with their members. However, “More aggressive MLSs are putting themselves in the center of the conversation about real estate issues by communicating to consumers.

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SCD Group: Is Your Association Prepared for Your Etch-a-Sketch.

SCD Group

The 10 New Rules of PR By Jeff Bullas What are “The Old Press Release Rules”? Lawyers and Consultants who practice Newsjacking WIN By Jonathan Price, a London-based freelance marketing and business development professional with a background in the legal events industry. RESOURCES: RealTime PR. David Meerman Scott.