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Association Brain Food Weekly: 10.29.21

Reid All About it

They address why leadership may want employees to return to the office and describe some benefits associations reap from remote/hybrid work. Lewis Flax says a mistake made by associations when communicating with sponsors is focusing on what the association offers instead of the prospective sponsor’s needs, desires, and motivations.

Revenue 195
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Association Brain Food Weekly: 10.15.21

Reid All About it

Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Structured networking. Fri 10/15 at 12 p.m.

Revenue 195
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Association Brain Food: 12.2.22

Reid All About it

Tough leadership decisions. In this post, he addresses three tricky issues: negative consequences of technology, climate change, and ideological divisiveness. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Guest: Cynthia Lockrey, Lockrey Communications.

Tips 41
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Association Brain Food Weekly: 10.22.21

Reid All About it

Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. New association podcast. New episodes are posted around 1 p.m.

San Diego 195
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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

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Association Brain Food: 9.30.22

Reid All About it

PropFuel describes why and how this innovative approach to communicating and engaging with members and customers is so successful. I still remember the moment years ago while reading Carol Dweck’s book, Mindset: The New Psychology of Success , when I realized with horror, I had a fixed, not growth, mindset. Growth mindset. CMP credit.