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Association Brain Food Weekly: 8.21.20

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The report also includes a sample virtual event prospectus to give you additional ideas. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Association membership app. Host: ASAE.

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Association Brain Food: 1.26.24

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Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Please help our community by taking the time to participate or forwarding it to a colleague on your association’s membership team. I’ve used data from Marketing General Inc.’s 1 CAE credit.

Survey 256
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Association Brain Food: 5.12.23

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Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. No plan, no progress. With podcasts, I’m like a ghost in the room. .

Chicago 200
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Association Brain Food Weekly: 3.9.18

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TopClass LMS provider WBT Systems suggests several ways to create these new sponsorship opportunities. Take away a sample 12-month marketing calendar. Sohini Baliga, director of communications, Taxpayers for Common Sense, and executive director, Vienna Choral Society. More info/register. Host: Meetings Today. Wed 3/14 at 2 p.m.

DC 120
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Association Brain Food: 7.8.22

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At MASAE, the discussion focused on the association predilection to return to ‘normal’ and in-person events, changing member preferences, and using technology more effectively to communicate with members. Presenters: Bill Furmanski, senior director of communications at Fair Labor Association. AMS basics. More info/register.