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Association Brain Food Weekly: 5.7.21

Reid All About it

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

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Building and Protecting Your Association’s Brand Is Vital

SCD Group

Recently, the St. Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club. Today, the association has fewer members, less revenue and less clout in Washington.

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Made to Stick: Examples for Associations

SCD Group

The book also cites you, who she describes as a top executive at the ASA in the mid-1980s, as follows: “In order to drive tropical oils out of the market once again, Drake ran what amounted to a slander campaign from 1986 to 1989 out of ASA headquarters in St. I laughed when I read the comment. That campaign was almost 30 years ago!

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R-E-S-P-E-C-T: Millenials Crave & Deserve It. Where. - SCD Group

SCD Group

Over the last few years, I’ve watched as many Boomers and others “mock” Millenials and Gen Yers and their “failure” to communicate because they are “always texting.” ” Smart businesses catch the ‘Age Wave’ By Harvey Mackay via St. Louis Business Journal , Washington Post.

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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table. 2015. ** 11%.

Revenue 60
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Stronger by Association: AMR Management Services Announces.

AMR Management Services

AMR also provides government affairs support out of a satellite office in Washington, D.C. ” The acquisition was announced at the AMC Institute Community Conference Aug. 6 in advance of the 2011 American Society of Association Executives meeting in St. American Academy on Communication in Healthcare. ► July.

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From Relevance to REVOLUTION. It's NOW or NEVER: Go BIG, Go.

Tom Morrison

Hats off to ASAE and St. Louis for providing one of the most exciting learning environments in recent memory. I flew to Washington DC and back in one day, shortly after ASAE Los Angeles, to be a part of a special meeting with ASAE’s leadership to discuss the failings of the event. Chief Marketing Officer.