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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Chapter communications. Please email me if you have something to discuss. Pierre PARtnership Award deadline today.

Tools 272

Tools Strategy Revenue Technology 272

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OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

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MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Location: Washington DC.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

NOVEMBER 29, 2019

. – AWTC End-of-Year Reception (Washington DC). Location: Washington DC. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Video 285

Video Washington Social Media DC 285

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

NOVEMBER 16, 2018

Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers. Marketing Charts ). Any woman working within the association community is welcome to attend.

DC 235

DC Washington Indiana Review 235

Reid All About it

SEPTEMBER 29, 2023

Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.

Revenue 272

Revenue Innovation Education Tools 272

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SEPTEMBER 22, 2023

Gen Z to Boomers: Strategies for Effective Advocacy Communications Across Generations As the oldest members of Gen Z turn 26 this year, this group of young people is becoming an increasingly more prominent part of the voting and advocacy landscape. . – Location: Washington DC. 1 CAE credit. More info/register. More info/register.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 293

DC Washington Member Engagement Content 293

Membership Marketing

APRIL 23, 2014

There are some excellent sessions on the schedule for the upcoming ASAE Marketing, Membership & Communications Conference on June 17 and 18 in Washington DC. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. It is titled, “Membership Model Makeover.”

Communications 40

Communications Marketing Conference DC 40

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

MAY 24, 2019

Associations put a lot of effort into educating their members and market, but meanwhile, no one in the association is focused on educating their own staff. Check out this new community, Content Forum , organized by Dina Lewis, CAE—your new place to hang out and geek out. Location: Washington DC. CMP credit. More info/register.

DC 170

DC Illinois Washington Content 170

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

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FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. Presenter: Josh Kashorek, Director of Marketing at Journity . Location: Washington DC. Maggie Greene, Marketing Manager for Pathable, Inc.

DC 221

DC Washington Content Education 221

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JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. . Communicate.

Innovation 370

Innovation Communications Education Strategy 370

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Location: Washington DC. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. AI and event planning. 1 CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

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NOVEMBER 27, 2020

The weekly list of free educational events and resources for the association community… . . If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Washington Post ). Online learning.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Location: Washington DC. 1 CMP credit. More info/register. Mulford, Esq.,

LMS 256

LMS Revenue Arlington Education 256

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

DC 232

DC Arlington Virginia America 232

Vanguard Tech

AUGUST 8, 2013

This week’s announcement that Amazon.com founder Jeff Bezos is buying The Washington Post is big news here in the nation’s capital. Jeff Bezos’ purchase of The Washington Post shows there is a bright future for associations… if they heed the lessons and adapt. Mission and content are still critical.

Washington 70

Washington United States Project Content 70

Beekeeper Group

APRIL 13, 2017

Beekeeper Group Acquires Pivot Point Communications. Washington – April 13, 2017 – Beekeeper Group, a D.C. based public relations and marketing firm Pivot Point Communications. Washington – April 13, 2017 – Beekeeper Group, a D.C. Award Winning D.C. MEDIA CONTACT. Vanessa French.

Communications 45

Communications Washington Team Leadership 45

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MARCH 15, 2019

After Bourdain’s suicide and many others in the Sacramento culinary community, Patrick Mulvaney, owner of Mulvaney’s B&L in Sac, is mobilizing to create a safety net for chefs. Years ago, my sister-in-law’s dad brought us to a place in Port Townsend, Washington where he said we’d have the best clam chowder of our lives.

DC 150

DC Washington Denver Sacramento 150

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. Communicate.

Innovation 359

Innovation Las Vegas Communications Education 359

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Find out about media literacy, fact-checking, crisis communications and online reputation management. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

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JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Communicate.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. That being said, how do you go about recruiting marketing and communications professionals in your organizations? This is about what to do next.

Communications 40

Communications Marketing Recruiting Recruitment 40

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JANUARY 24, 2020

Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. Are there communication gaps across your organization? 10 Online Tools to Skyrocket Your Nonprofit’s Marketing in 2020. Presenter: Maria Bryan, digital marketing strategist and founder of Maria Bryan Creative.

Arlington 359

Arlington Social Media Content DC 359

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FEBRUARY 14, 2020

Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. Hear client case studies and key insights on how to improve your web presence so your marketing efforts don’t go to waste. User-centric design isn’t a nice-to-have in today’s market.

DC 243

DC Content Education Washington 243

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SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. – Negotiate Harder and Other Meetings Tips and Trends (Washington DC Idea Swap). Location: Washington DC. Host: American Marketing Association. Host: ASAE.

North Carolina 222

North Carolina Arlington DC Washington 222

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JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. ASAE Communication Professionals Happy Hour (Washington DC). Location: Washington DC. Wed 2/5 at 4:30 p.m. More info/register.

Chicago 221

Chicago Massachusetts DC Washington 221

Associations Now

SEPTEMBER 17, 2023

“I started having conversations with the executive team and our marketing and communications people about all the ways the language of DEI was being misrepresented, and perhaps also weaponized,” AWHONN staffer Danielle D. Washington We do. Jones told me about the move. “We We needed to reframe the conversation.”

Washington 104

Washington Committee Team Leadership 104

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JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

Membersuite

MARCH 11, 2020

Are you attending the 2020 ASAE Marketing, Membership and Communications Conference in Washington, DC on April 16th -17th? Here are 4 reasons to stop by booth 102. See you there!

DC 78

DC Washington Communications Conference 78

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JUNE 28, 2019

Kim Moutsos, Content Marketing Institute ). Wed 7/10 at 8:00 a.m.* – Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC). Location: Washington DC. Hosts: Billhighway and Mariner Management & Marketing. Organizer: ASAE Communications Professionals Community.

Washington 170

Washington DC LMS Education 170

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JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Location: Washington DC.

DC 225

DC Washington millennials Chicago 225

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OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Presenter: Julia Campbell of J Campbell Social Marketing. Presenter: Rachel Clemens, Chief Marketing Officer, Mighty Citizen. Data Analytics for Association Marketers.

LMS 186

LMS DC Social Media Washington 186