Optimist Consulting

APRIL 18, 2012

I thought it would be useful to share a few of the things we did, which I think helped to secure the good response rate: Gain Council/Board/Trustee buy-in – we were lucky that the Council were supportive of the project. We also use a variety of methods (online, offline and social media) to reach them.

Survey 100

Survey Project Social Media Communications 100

Guilt by Association

AUGUST 17, 2010

We’ve seen several distinct stages in the association sector’s journey into and through the world of social media. These days, we’ve seeing another branch of the conversation emerge and begin to dominate: How does everything fit together in a single, cohesive marketing communications ecosystem? Prioritize and focus.

Communications 40

Communications Strategy Marketing Chicago 40

Associations Now

JANUARY 22, 2016

“Attendance isn’t as projected.” So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even member research. Also, be sure to communicate to them on multiple channels. What’s the worst-case scenario?

Boston 40

Boston Project Social Media Communications 40