Conference Detroit Report Strategy 
Aaron Wolowiec
OCTOBER 1, 2013
Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. Hosted by the Greektown Casino-Hotel in Detroit, the theme is “What’s Working?” Despite bad press, Detroit offers countless examples of what’s working. Likewise, Detroit is not the ‘black eye’ of America and Motown magic continues to attract business.
Aaron Wolowiec
AUGUST 10, 2015
The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional.
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Associations Now
AUGUST 10, 2015
The result of my portion of the effort is Global Growth Strategies , a report written in conjunction with MCI Group. Those conversations provided the bedrock for both the report and the Achieving Global Growth pre-conference workshop , which was held Saturday at the ASAE Annual Meeting & Exposition in Detroit. ”If
Idea Architects
MAY 11, 2012
custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. Facilitating a workshop for a group of colleagues has a different dynamic than facilitating a session at a state conference where the participants dont know each other. July 29, New Orleans, NYIB Leadership Pre-Conference.
Associations Now
AUGUST 12, 2015
In my five days in Detroit, I heard a litany of ideas, questions, and discussions about association membership, both in Learning Labs and in informal conversation. Content strategy is more important than ever. Here are four takeaways that stood out, including the definition of engagement and the next big threat to membership stability.
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