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Leveraging strategy to amplify education initiatives

Aaron Wolowiec

Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. Hosted by the Greektown Casino-Hotel in Detroit, the theme is “What’s Working?” Despite bad press, Detroit offers countless examples of what’s working. Likewise, Detroit is not the ‘black eye’ of America and Motown magic continues to attract business.

Education 100
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New report: Association marketing has a ways to go

Aaron Wolowiec

The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional.

Report 100
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Report: Connected Cars Could Become Targets for Hackers

Associations Now

A new report released this week by Sen. Those gaps, the report said, could allow hackers to gain control of a vehicle’s electronics system from a remote location, enabling them to unlock a car, track drivers’ movements, and start or shut off the engine, among other things. “We Turns out, that might be a tough promise to keep.

Report 40
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Add Chapters to Make an Old Association Feel New

Associations Now

So far, six local affiliates have been announced in Austin, Texas; Birmingham, Alabama; Detroit; Tulsa, Oklahoma; Dallas-Fort Worth; and the Piedmont region of North Carolina. The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner.

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Monday Buzz: The Secrets of Nonprofit Social Media Success

Associations Now

Struggling to develop a strategy to get your organization’s voice heard amid the din of online conversations? As Wall Street Journal reporter Jack Marshall discovers, even some of the biggest names in traditional and digital media are struggling to make mobile ends meet. Plus: How to breathe new life into your event giveaways!

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Three Tips for a Global Start That Sticks

Associations Now

The result of my portion of the effort is Global Growth Strategies , a report written in conjunction with MCI Group. Those conversations provided the bedrock for both the report and the Achieving Global Growth pre-conference workshop , which was held Saturday at the ASAE Annual Meeting & Exposition in Detroit. ”If

Tips 40
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5 Super Questions for Associations and Association Publications

SCD Group

Randy Siegel, president for local digital strategy for Newhouse’s Advance Publications: "If you just ride out a decline, that's not a path to survival. million instances of social-media engagement during the game between the winning Baltimore Ravens and San Francisco 49ers, Trendrr reports. It will hardly be the last. Gannett Co.