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New report: Association marketing has a ways to go

Aaron Wolowiec

The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional.

Report 100
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Leveraging strategy to amplify education initiatives

Aaron Wolowiec

Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. Hosted by the Greektown Casino-Hotel in Detroit, the theme is “What’s Working?” Despite bad press, Detroit offers countless examples of what’s working. Likewise, Detroit is not the ‘black eye’ of America and Motown magic continues to attract business.

Education 100
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Insects for Dinner? New Trade Group Hopes to Make the Case

Associations Now

The group, launched at an event in Detroit, highlights the fact that some startups see the Motor City as ripe for edible-bug manufacturing. This weekend, the North American Edible Insects Coalition (NAEIC) is holding its first-ever meeting as part of the Eating Insects Detroit conference, taking place at Wayne State University.

Detroit 75
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It’s an emergency! So now what?

Aaron Wolowiec

Imagine: Your conference is thriving. So important it was the topic of Destination Michigan’s Michigan Meetings Expo 2014 , which was held on May 8 at the MotorCity Casino and Hotel in Detroit. It’s best to keep an eye on the forecast and cancel ahead if you can, participants reported. Rooms are packed and vendors are happy.

Michigan 100
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Three Tips for a Global Start That Sticks

Associations Now

The result of my portion of the effort is Global Growth Strategies , a report written in conjunction with MCI Group. Those conversations provided the bedrock for both the report and the Achieving Global Growth pre-conference workshop , which was held Saturday at the ASAE Annual Meeting & Exposition in Detroit. ”If

Tips 40
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Automobile Alliance Decals Remind Parents of Hot-Car Dangers

Associations Now

“The devices [tested in 2012] were inconsistent and unreliable in their performance,” states NHTSA research cited by the Detroit News. ” In a news conference, acting NHTSA Administrator David Friedman said the current technology “just isn’t reliable enough” for the agency’s seal of approval.

Georgia 40
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Facilitation Friday #23: Going in Different Directions

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. Youll need to determine if reporting from the small group needs to occur, as well as the process for doing so that elicits the most useful information in the most efficient way. And reporting doesnt have to be verbal.