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Association Brain Food Weekly: 3.11.22

Reid All About it

Amy Showalter, ASAE Government Relations and Advocacy Professionals Advisory Council member and author of ASAE’s Creating and Managing an Association Government Relations Program , is asking associations to contribute to the 2022 Grassroots Influence Pulse study. Virtual conference attendee’s attention. Member engagement.

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Association Brain Food: 3.24.23

Reid All About it

Member onboarding. Thank goodness, many associations are rethinking new member onboarding. If your association hasn’t yet tackled this project or you’re open to further tweaking, Impexium describes the elements of an exceptional member onboarding experience. Sponsorship strategy. Data-informed event planning.

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Teach Your Members How to Build a Learning Habit

WBT Systems

Your members would agree that lifelong learning is critical for advancing in their careers and remaining employable. Members who value learning enough to make it a habit don’t learn because an employer or licensing body demands it. Attending virtual or in-person conferences, discussion groups, and book clubs.

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Creating New Member Benefits for Each Persona 

MemberClicks

Did you know your members fit one or several of 10 different types of personas? It’s likely the reason they became a member of your association is due to their persona archetype. So, the question is, how can you utilize these personas to best serve your members? Who are your members?

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Association Brain Food: 1.27.23

Reid All About it

The weekly list of free educational events and resources for the association community… Member company employees. I know how frustrating it is when your association is only connected with a small percentage of employees at member companies. Granted, because of their job, some aren’t your target market, but many are.