Smooth The Path
JANUARY 15, 2019
I conduct member research all the time, so I get direct access to the bright spots in our industry. Association Success sends a daily curated newsletter with a key feature from their own blog. SURGE shows us how online conferences can really work. Where do you get knowledge and insights about the association industry?
Eric Lanke
AUGUST 27, 2018
The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. I attended their annual conference and networked with as many people as I could. Instead, renewal notices merely remind them to renew.
Smooth The Path
AUGUST 30, 2016
The conference this year is in Las Vegas. Think of all the member research you have done whether it is analyzing the data or conducting surveys. 76% of our members renew but, only 42% of new members renew. The open rate of our weekly newsletter is 56% while the open rate is 18% for promotional messages.
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