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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Why is content marketing so important? Consumers have the same preferences.

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Ryan Davis, CEO of CINC Systems, on Accepting the Unknown

AvidXchange: Association Management

Listeners learn tips on how to accept change and navigate the related challenges. Continue reading for a summary of the podcast or download the full episode now. Using Storytelling to Communicate Through Change Adapting to change is essential for business and personal success. I’ve been in their offices and they have so much in common.

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