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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. First, create awareness in your target audiences—their awareness of the need for pursuing professional development and their awareness of the educational programs your association offers. Expeditionary Marketing. First, escape the tyranny of served markets.

Education 155
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Association Brain Food Weekly: 9.25.20

Reid All About it

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Virtual conference experience.

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Association Brain Food Weekly: 4.23.21

Reid All About it

The weekly list of free educational events and resources for the association community…. George Miller, CAE, senior consultant at McKinley Advisors, outlines the steps to take to increase the diversity of your conference speakers , and describes what they did when they encountered session chairs with homogenous networks.

Revenue 370
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Association Brain Food Weekly: 3.18.22

Reid All About it

The weekly list of free educational events and resources for the association community…. MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Soul music.

Revenue 39
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The Essential Guide to Virtual Conference Platforms

Leading Learning

We have been tracking and reporting on virtual conferences—not to mention hosting our own—for years, but clearly interest in and demand for them has skyrocketed in the midst of the COVID-19 pandemic. As a result, interest in finding the best virtual conference platforms has also risen dramatically. What Is a Virtual Conference?

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Association Brain Food: 7.22.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. (MGI) MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. I’ll be back on Friday, August 5.

Price 43