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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. You don’t need to be the least expensive option in the market, but competitive pricing is a must.”

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Association E-Learning: 3 Tips to Provide Member Value

Fonteva

How can you, or the e-learning development company you choose to work with, create courses that can’t be overlooked? E-learning courses need to help your association members do something better , whether in their jobs or personal lives. In-person training courses are likely canceled for the near future. Look around you.

Tips 69
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Insects for Dinner? New Trade Group Hopes to Make the Case

Associations Now

The group, launched at an event in Detroit, highlights the fact that some startups see the Motor City as ripe for edible-bug manufacturing. This weekend, the North American Edible Insects Coalition (NAEIC) is holding its first-ever meeting as part of the Eating Insects Detroit conference, taking place at Wayne State University.

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Reinvent What You Do, Not Who You Are

Association Subculture

We can't spend months debating about the usefulness of social media and then wonder why we aren't moving the needle on jobs and education. Members" are not "markets" and we should not allow ourselves to re-define humans this way. And now, Detroit. Our beloved Detroit is in danger of losing its soul. Of course not.

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Supercharging the Discussion: Let’s Talk Electricity at Events

Associations Now

I (of course) had to get a photo: Best #asae14 travel story: met two members of Weezer. And at the end of the conference, the Detroit Convention and Visitors Bureau handed out portable chargers to attendees to promote the 2015 ASAE event: The phone charger has already been a lifesaver! pic.twitter.com/R4Q6z6c4Kp.

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Member, Meet Sponsor: A Model for Reaching Under-Served Segments

Associations Now

.” Sisters of the Academy Institute (SOTA), an association for black women in higher education, partners with the Textbook and Academic Authors Association to offer SOTA members membership in TAA as well. paying) members and helped it keep pace with a growing industry. “We’re seeing that trend across the U.S.,

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