Forj

APRIL 22, 2021

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee. Let’s dive in to find out.

Price 172

Price Course LMS Discount 172

WBT Systems

FEBRUARY 20, 2023

Members are the most receptive target market for your association’s education programs. Of course, non-members are perhaps an even bigger market, but members have already invested in your organization with their…

Course 397

Course Education Marketing Organization 397

WBT Systems

JUNE 12, 2017

The adult education market is becoming increasingly crowded as for-profits discover the once exclusive domain of higher education, trade associations, and professional societies. Besides offering high-caliber curriculum and instructors, how can you add extra value to your online courses and ensure they stand out from the pack?

Course 192

Course Discount Review Education 192

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

Course 160

Course How To eBook Price 160

WBT Systems

JUNE 12, 2018

When you collect useful student feedback on online courses, you can confidently assess and improve the effectiveness of your e-learning programs. Good feedback gives you the data you need to improve courses yourself and to make a case for hiring professional instructional designers to develop courses.

Course 187

Course How To Guidelines Education 187

Freestone

MARCH 4, 2024

Introduction Are you looking to grow your continuing education program? It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry.

Strategy 52

Strategy Marketing How To LMS 52

Leading Learning

DECEMBER 15, 2021

According to Global Market Insights , in 2020 the e-learning market surpassed $250 billion, and that number is expected to grow fast. As the Global Market Insights report shows, within six years the e-learning market will reach $1 trillion. Most online courses are self-paced, providing asynchronous learning to learners.

Course 89

Course Learning Management System Class Guidelines 89

WBT Systems

MARCH 20, 2018

What does it take to make a seven-figure income from online courses? She’s a multi-millionaire online marketing expert who says, “Webinars are the backbone of my business model.” Her free webinars act as lead generators for her paid online courses. Benefits of adding webinars to your marketing plan. Ask Amy Porterfield.

Course 160

Course How To Content Marketing 160

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

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Course Tips Marketing Class 98

WBT Systems

AUGUST 1, 2017

Everyone knows that sitting in an audience listening passively to a speaker is not an effective way for adults to learn, yet that’s still the norm at many conferences and educational events. It’s time for associations to upend ineffective education with flipped learning. Create a new educational product.

Education 225

Education Conference LMS Course 225

WBT Systems

FEBRUARY 20, 2018

Since some of your courses have been around forever, you wonder if it might be time to sunset an educational program or two. However, sunsetting an educational program isn’t always easy. How to tell it’s time to sunset an educational program. Is the program even meeting a market need? Value to market.

Education 160

Education How To Certificate Committee 160

YourMembership

OCTOBER 10, 2019

Pricing your association’s learning courses can be tricky, but important, business. Continuing education is a valuable member benefit and a great source of non-dues revenue for your association. The post Your 2020 guide to setting pricing for your association’s educational content appeared first on YourMembership.

Price 225

Price Education Content Revenue 225

Blue Sky eLearn

JANUARY 21, 2019

Raise your hand if “providing education and learning opportunities” is part of your association’s mission statement and/or core values. Meet with all the other departments in your association to identify new educational opportunities. Take a course or attend a webinar. When were you most engaged? Be flexible.

Education 151

Education How To Learning Management System LMS 151

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. Who will the companies in your industry choose to educate their employees? Become the preferred educational partner in your industry by selling online education to corporate members and customers.

Education 155

Education Mooc Course Revenue 155

WBT Systems

MAY 22, 2018

If only prospects would give your educational programs a chance, you’d turn them into loyal learners—and customers, maybe even members. But how do you get people to make that first investment of time and money into one of your online courses? Instead, you let them sample online education so they can experience it for themselves.

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Sample Education Course Recruiting 150

Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. Webinar, course, and other educational event registrations Email clicks Web page views Community discussions Check your AMS data for audience segments that are large or active enough to support specialized tracks or workshops. The emphasis is on “targeted.”

Event Planning 150

Event Planning Marketing Discount Conference 150

Blue Sky eLearn

JANUARY 21, 2019

Raise your hand if “providing education and learning opportunities” is part of your association’s mission statement and/or core values. Meet with all the other departments in your association to identify new educational opportunities. Take a course or attend a webinar. When were you most engaged? Be flexible.

Education 133

Education How To LMS Learning Management System 133

.orgSource

MARCH 4, 2024

Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. You don’t need to be the least expensive option in the market, but competitive pricing is a must.”

Strategy 88

Strategy Marketing Price Certificate 88

Freestone

DECEMBER 16, 2023

If you haven’t already started planning your content delivery strategy and partner outreach for 2024, now’s the time to get started. We’re here to help you r continuing education program plan for a powerful 2024! Ensure your goals are reportable and measurable so you can revisit them while planning events, courses, and content.

Education 58

Education Tips LMS Learning Management System 58

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

APRIL 19, 2024

The weekly list of free educational events and resources for the association community… Chapter relations gathering. Education + mentoring. Gain an edge on professional development competitors by adding mentoring to your online courses and cohort programs as a free or premium service. 1 CAE credit. More info/register.

Newsletter 250

Newsletter Content Social Media Education 250

Fonteva

FEBRUARY 9, 2021

Included in this genre are e-learning and online courses. Selling online courses to your association members is an effective way to provide engaging and educational experiences and opportunities. Selling online courses is more than just pulling together educational materials and handing them off to your members.

Course 98

Course Tips Discount Process 98

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

WBT Systems

NOVEMBER 1, 2016

The recent whitepaper, “ The Association Role in the New Education Paradigm ”, has generated significant conversation online about how associations need to lead change with education programs , as associations are uniquely poised to help bridge the growing gap between academic training and employers needs.

Education 150

Education Learning Management System System Course 150

Disciple Media

AUGUST 21, 2023

In a world that never stops learning, online courses have become a golden ticket to sharing knowledge, connecting with global audiences, and even generating passive income. The rise of online courses The digital age has transformed education, bringing learning to our fingertips. But how do you make it happen?

Course 36

Course How To Price Social Media 36

WBT Systems

JANUARY 24, 2017

There are lots of great ideas in this collection, and one theme that runs through the collection is that of innovative association education and certification programs that have been tailored to the specific needs or interests of the association membership. Best Benefit Ever = Association Education and Certification Programs.

Certificate 150

Certificate Education millennials Innovation 150

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Gen Z education.

Revenue 256

Revenue Strategy Price Newsletter 256

Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Educate yourself on your data points.

Marketing 235

Marketing Cost Case Study Communications 235

Aaron Wolowiec

AUGUST 30, 2016

education) wasn’t nearly as strong. As some of you may know, I work at a university (in addition to my Event Garde role), so I live and breathe higher education. Educators should develop a better understanding of what students need to be learning, and then connect those learning outcomes to employment, they said.

Education 180

Education Mooc millennials Certificate 180

Aaron Wolowiec

AUGUST 30, 2016

education) wasn’t nearly as strong. As some of you may know, I work at a university (in addition to my Event Garde role), so I live and breathe higher education. Educators should develop a better understanding of what students need to be learning, and then connect those learning outcomes to employment, they said.

Education 180

Education Mooc millennials Certificate 180

WBT Systems

AUGUST 29, 2017

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can leverage the power of social proof when marketing your online learning programs.

Marketing 192

Marketing How To Course Discount 192

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Freestone

MARCH 19, 2024

Introduction It can be overwhelming to build and market a learning strategy that successfully incorporates a combination of live and on-demand content across an entire year. We’ll break down learner engagement, so you’ll have a better understanding of how to reach more learners with your continuing education program.

LMS 93

LMS Education Course Class 93

WBT Systems

FEBRUARY 28, 2017

In this post, we have collected some articles that we think will be interesting for associations, and that touch on some of the challenges and opportunities for association education programs today. Connectivity is replacing knowledge – association education must facilitate feedback, understanding and application to provide true value.

Education 150

Education Mooc Certificate LMS 150

Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. This is even more important than you might think.

Marketing 72

Marketing Cost Email Marketing Social Media 72

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. If it intrigues you, check it out—12 CAE credits too.

Survey 256

Survey Project Strategy Education 256

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. The problem, Dean says, is most meeting planners are expected to focus on logistics, not education and experiences, so we get the same design year after year. Curated reading lists are the best, right? Credentialing support.

LMS 256

LMS Revenue Arlington Education 256