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Four Steps to a Better Member Toolkit

Associations Now

She’s worked on them for the American Staffing Association and the American College of Cardiology, and in her current role as program director for growth at Manufacturers Alliance for Productivity and Innovation, she’s thinking about how toolkits can better serve industry partners. Brainstorm the mission and vision for the toolkit.

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Time for an Untested CEO?

Associations Now

“Leapfrog” CEOs are popular at companies eager to innovate. To an extent, Torres argues, boards have come to think that more chaotic times are a poor fit for steady-at-the-wheel leadership and traditional succession planning. But the problem isn’t with the leadership ladder.

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

Those types of comments are very self-serving, and, over the course of business, every experience might stand up to those claims. The company asked us to give it a bold, new look-at-me digital platform that showcased its breadth and credibility across the industry that improved lead generation and its thought leadership. Then, a N.J.

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Is New Technology Worth The Investment?

Association Adviser

Tech innovations such as blogging and social media platforms allow associations to host low-cost, two-way communication forums. Using social media to promote existing content, such as an article or a press release announcing new legislation—this is essentially free.

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The Hourglass Blog: Culture Change is Hard Work

The Hourglass Blog

Every doctor didn’t react that way but, to my way of thinking, a surprising number of them—especially those in senior leadership positions—did. Labels: Culture Change , Innovation. Of course, today's leaders may have thought the same thing when they were young interns. Innovation. Leadership.