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How Associations Can Transform Higher Education

Reid All About it

Not many, not at the prices charged by universities today. Here are some of the courses I’d require: Strategic thinking and goal-setting. Thanks to MOOCs , many people around the world are patching together a college-level education by taking classes from Brown, Penn, UVA, Harvard and other respected universities. What if organizations, like associations, help people put together a curriculum from various online sources such as MOOCs and associations?

2018 eLearning Predictions: Updated Hype Curve

Web Courseworks

Innovation Trigger. The concept of distributed ledgers has usefulness outside of its thriving use in financial transactions and currency speculation, and it is actively triggering innovation in healthcare IT. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit. All the MOOCs out there.

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Finding Radical Value in Core Competencies

Association Subculture

Regardless, the major innovations associations are seeking may not always be in completely new territory, but in having the courage and fortitude to effectively meet the challenges we have been presented with in our areas of core competency that have compelling possibilities in these new markets that are presenting themselves. Core competencies are “traditional,” but can still be incredibly innovative if we carefully rethink and refresh them for a new audience.

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Association Brain Food Weekly: 7.21.17

Reid All About it

A few years ago I took an excellent online Coursera course, Modern American Poetry. LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Learn what to look for in a mobile app to best support your sponsorship sales, which metrics are most important to focus on, and how to think about pricing and packaging of sponsorship opportunities.

Remember the 3 E’s When Marketing Educational Programs

WBT Systems

Besides other associations, you now have online professional platforms like LinkedIn (now owned by Microsoft) and Udacity to worry about, plus all the MOOCs like Coursera and EdX. Search for innovative product concepts. Provide advanced level programs for executives or 101 courses for affiliate/associate members. Overturn traditional assumptions about price/performance relationships. Scan course surveys and other feedback from students.

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