Eric Lanke

OCTOBER 6, 2014

I''m running a 10-staff person trade association headquartered in Milwaukee with a $3 million budget. Or better yet, do I have thousands of recruits to draw from, putting them all through these rigors and building my team out of the dozen or so with the physical and mental stamina to survive? No, of course I don''t.

Team 100

Team Milwaukee Leadership Course 100

Associations Now

SEPTEMBER 11, 2013

We believe peer-peer outreach is good for recruitment, but not for retention. And, of course, what are you, as the community manager, trying to accomplish? . ”So many associations have ‘Member Get a Member’ campaigns, but I haven’t seen one that has a ‘Member Get a Member Back’ Campaign.

Milwaukee 40

Milwaukee Wisconsin Analysis Member Engagement 40

Associations Now

JULY 29, 2015

In baseball, though, the moneyball approach has trickled up, from the field to the ticket office, as evidenced by efforts such as the Milwaukee Brewers’ use of analytics to better identify its most loyal customers: season-ticket buyers. Have you adopted a “moneyball” approach to recruitment, retention, and engagement?

Marketing 40

Marketing Milwaukee Survey Analysis 40