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I'm Not Building a Navy SEAL Team

Eric Lanke

One common type of speaker I see at these conferences is someone retired from the military (an ex-Navy SEAL Team member was the latest example), talking about their own experiences with team-building and team leadership. I''m running a 10-staff person trade association headquartered in Milwaukee with a $3 million budget.

Team 100
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A Lesson in Membership Marketing From Our National Pastime

Associations Now

In baseball, though, the moneyball approach has trickled up, from the field to the ticket office, as evidenced by efforts such as the Milwaukee Brewers’ use of analytics to better identify its most loyal customers: season-ticket buyers. Have you adopted a “moneyball” approach to recruitment, retention, and engagement?