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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

Chicago 200
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Does Your Meeting Need a Chief Experience Officer?

Associations Now

As meetings become less traditional and more experiential, so too should the roles on meeting and CVB teams. Earlier this month, the Dallas Convention & Visitors Bureau announced that it would now be called VisitDallas. While Dallas is the first DMO to hire a CXO, I’m sure it won’t be the last. Listener-in-chief.

Dallas 40
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To Increase Member Retention, Rate and Score Engagement

Associations Now

The decline is not really cause for alarm, says Edward Wendling, global marketing director for ASI, but it could serve as a wake-up call for associations focused squarely on membership retention. Everybody on our team needs to know where north is, and that score needs to be heading north,” Peeples says. Grading Engagement.

Dallas 80