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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Pricing is another factor contributing to rough waters.

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Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership.

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Is Social Crowdsourcing Good for Philanthropy, Anyway?

Associations Now

As a result of Amazon’s surging stock price, he’s very close to topping Bill Gates and becoming the world’s richest person. But your marketing team has to be ready to pounce on an opportunity like this in a matter of minutes, not days. Twelve billion in three months? Nice gig if you can get it.

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