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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

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Motor City, ASAE 2015 and a Remarkable Year at YM

YourMembership

I am excited about making my way to Detroit, except for the 4:00 AM wakeup call to make my flight – reminds me too much of my days as a kid delivering newspapers. If you’re in Detroit for ASAE please take a minute and stop by the YM booth (#539) for a visit. A lot has happened at YM since we were in Nashville last year for ASAE.

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Is Social Crowdsourcing Good for Philanthropy, Anyway?

Associations Now

But it also brought in people who might not otherwise engage with Bezos, like Madonna, who saw an opportunity to help her hometown of Detroit: @JeffBezos #Detroit @empowermentplan @DETBoxingGym @DetroitAcademy pic.twitter.com/UAIq5IRpRd. — Madonna (@Madonna) June 17, 2017. You certainly won’t get that from an RFP.

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Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership.

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Effectively Training a Global Audience: What Works?

Leading Learning

It’s helpful to have an understanding of e-learning course creation, from coordinating subject matter experts (SMEs) and writing scripts to using rapid authoring tools, when creating a successful learning experience. Amy Morrisey is the president of Artisan E-Learning and serves as sales & marketing manager. About the Author.

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Conference Circuit: 2014?s Events in Review

Associations Now

Some associations aimed to not just document and promote through social media but also equip professionals with the digital tools for success in their industries. Other events, like the 2014 Meeting of the Minds conference held in Detroit, spoke to the need to recognize the potential of economically distressed areas throughout the country.

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Reflections on Membership From #ASAE15

Associations Now

In my five days in Detroit, I heard a litany of ideas, questions, and discussions about association membership, both in Learning Labs and in informal conversation. Here are four takeaways that stood out, including the definition of engagement and the next big threat to membership stability. That’s an important shift in mindset.

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