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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Blue Ocean Strategy has the ring of a concept shaped by technology. The Ann Arbor, Michigan-based team was motivated by the desire to find solutions for struggling businesses like the Detroit automobile producers. Technology has opened protected space. Pricing is another factor contributing to rough waters.

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The new association “normal”

Aaron Wolowiec

AA: You referenced ASAE’s hybrid membership model in your opening remarks at ASAE’s annual convention in Detroit. So for the price of “X,” the CEO and/or directors will be regular members (including receipt of print member magazine) and all the other staff, if they opt-in, will be electronic members. It’s part of their way of life.

Detroit 100
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Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

We are anticipating that more nurses will join us this year because dual membership comes at a 46 percent price reduction.”. Technology and automation tools are some of the biggest drivers of a shift to joint membership. Schmidt says the cost to join is a big barrier for many New Jersey nurses. Right now, NJSNA has about 3,500 members.

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Your Members’ Tech Comfort Level Matters

Associations Now

In a Sunday panel at the ASAE Annual Meeting & Exposition in Detroit, Geary noted that he respects the value of technology but said he has become less knowledgeable about tech as he gets older, relying on his younger staffers to keep him abreast of important trends and stepping in when he needs to get a stronger handle on a given issue.

Detroit 40