Remove Directory Remove Leadership Remove Magazine Remove Member Engagement
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Achieve More by Connecting the Dots for Your Association

Association Adviser

Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center. Member attendees automatically get continuing education credit in your AMS while non-member attendees are added to a potential member marketing list.

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Best of the Web: November 2013

Association Adviser

Association CEO Nails Critical Member Engagement Question. SmartBlog on Leadership. Does your association have a magazine, newsletter, directory or website in need of revival? Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC.

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A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

On the flip side, only 17 percent said they have a good understanding of their readers’, members’ and advertisers’ needs and expectations of their association publications. Track member engagement on the digital edition of your publications. Here is an example of the American Bankers Association’s bimonthly magazine website.

Revenue 69
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So You Think You Know Non-Dues Revenue

Association Adviser

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Executive education is another hot growth area.

Revenue 60
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What We (and You) Said About Membership in 2013

Associations Now

Over the year-end holiday break, you might have seen the “Best Of” editions of the Associations Now Daily News , one each in Leadership , Technology , Money & Business , and Meetings , which gathered highlights from our coverage in 2013. When Your Members Want You to Stay Small , by Ernie Smith, October 4, 2013.