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For Manufacturers, For-Profit: Jason Moss of the Georgia Manufacturing Alliance Supports Members through Networking and Education

Association Adviser

Jason Moss, founder and CEO of the Georgia Manufacturing Alliance can, and he might take you out to dinner if you can, too. Jason Moss, Georgia Manufacturing Alliance. Get out a pen and a piece of paper, and let’s make a list of products you know are created here in Georgia.” No one could list more than 10. We hope so!

Georgia 90
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Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level. From the Corner Office: Jeff Wilson, Associated General Contractors of America.

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Increase Your Membership ROI – Return on Involvement

Association Adviser

Preliminary findings were released this week from the 2017 Membership Marketing Benchmarking Report , which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto. When is your association’s next educational event? Educate yourself on what being a member of the association means.

Georgia 95
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Why Association Media Still Matters, Part Two

Association Adviser

Ben is beginning his career in association media after graduating from Georgia State University in 2012 and has worked with Naylor for one year. We educate our advertisers about what we feel is effective in an industry to make sure they’re getting the best ROI on their advertising placement. That’s where we come in.

Georgia 60
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The Power of Non-Dues Revenue

Association Adviser

The presenters did a deep dive into the “balanced portfolio” approach and explored how advertising, sponsorships, live events, webinars, online education, affinity programs, custom research and more can prevent dues increases and hedge against a big revenue hit if your annual convention has an off year. affinity programs).

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