Document Georgia Leadership Marketing 
Reid All About it
OCTOBER 20, 2023
The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.
Association Adviser
JUNE 29, 2016
For organizations, mentoring programs encourage member engagement and retention, facilitate career progression, support development of leadership capacity and break down cross-company silos. For more about the power of mentoring, see our Corner Office profile of Mike Dunham, CEO of the Georgia chapter of the Associated General Contractors.
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