For Manufacturers, For-Profit: Jason Moss of the Georgia Manufacturing Alliance Supports Members through Networking and Education

Association Adviser

Jason Moss, founder and CEO of the Georgia Manufacturing Alliance can, and he might take you out to dinner if you can, too. Jason Moss, Georgia Manufacturing Alliance. Get out a pen and a piece of paper, and let’s make a list of products you know are created here in Georgia.”

What Associations Can Learn from Bumper Stickers

Association Adviser

Most of your association members are in your corner, but don’t ever take them for granted. Like a bumper sticker, they can peel away fast. The post What Associations Can Learn from Bumper Stickers. For more about this topic, click on the headline.

Members Were My Mentors: Building Consensus Among the Folks Who Build

Association Adviser

After more than three decades at the helm of various AGC chapters, Michael Dunham, CEO of the Associated General Contractors of Georgia, Inc. Michael Dunham, AGC Georgia. Association Adviser: Mike, tell us a little about AGC Georgia.

What’s trending?

Aaron Wolowiec

But, she said, “Attending ORGPRO is an opportunity to leverage and build relationships and to learn the latest about state issues, peer-to-peer learning and perspectives on association leadership in general.”. 6 at the Georgia World Congress Center in Atlanta. Just a few of the topics on the agenda: sustainability, technology, working more efficiently, membership marketing and governmental relations.

The Leadership “Advantage”

The Membership Blog

At a recent meeting of the Georgia Society of Association Executives (GSAE) I attended a break-out session on membership communications. Back in the day” (as we refer to anything prior to the internet) most membership organizations marketed a list of benefits that promised their members a true advantage in the marketplace and the work place. It’s the leadership advantage . Even the smallest organizations can develop a meaningful leadership development program.

The Big Picture: If It Ain't Broke, Don't Fix It

The Big Picture

Georgia’s new economic development and tourist promotion logo was unveiled at a tourism conference in Valdosta. Probably because I am in the association field, I pay attention to city, regional and state marketing more than most. And Georgia is now a classic marketing example for the "If it aint broke, dont fix it" textbook. Ray Charles "Georgia On My Mind" has been the state slogan since 1979. Everyone knows Georgia is on his mind.

How to Design a Successful Mentoring Program

Association Adviser

For organizations, mentoring programs encourage member engagement and retention, facilitate career progression, support development of leadership capacity and break down cross-company silos. Previous participant testimonials are also great to use in marketing materials.

Wise Words from the Corner Office

Association Adviser

Becoming a member of that community and gaining access to that professional network and source of leadership knowledge is so valuable. Those are key to leadership success. Wendy Kavanagh, Georgia Society of Association Executives.

Association Leaders Weigh in About Member Challenges, Millennials, Talent Development and Pivoting for the Future

Association Adviser

Note: Full text of this thought leadership roundtable can be found in the 2016 issue of Association Adviser magazine – coming soon. AA: Do you have any special networking and leadership development programs for your young members? Betsy Monseu, chief executive officer of the American Coal Council (ACC) : The Tomorrow’s Leadership Council has been a very popular program. Mike Dunham, AGC Georgia.

Best of the Web: April 2014

Association Adviser

Association Leadership. Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference. Posts We Like: Managing Print Profitably.

Wise Words from the Corner Office

Association Adviser

Becoming a member of that community and gaining access to that professional network and source of leadership knowledge is so valuable. Those are key to leadership success. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. Wendy Kavanagh, Georgia Society of Association Executives. We want to engage that population because they are the future of association leadership.

Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level.

Best of the Web: March 2014

Association Adviser

Association Leadership (Texas Society of Association Executives). Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference. Best of the Web AM&P ASAE Associations CalSAE creativity Exchange Events Graymail Infographic Membership & Marketing Conference Mentoring Snapchat TSAE Posts We Like: Need a Good Mentor? Here’s How to Find One. Nicole Fallon. Business News Daily.

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Use Sponsored Grants to Strengthen Your Membership and Events

Association Adviser

After experiencing FSAE for myself, I eagerly volunteered to serve on the marketing committee to help plan and promote the 2017 conference and am happily paying to renew my membership. Kelly Clark, MAMC is the manager for online marketing at Naylor Association Solutions.

How Your Association Can Succeed in Social Media

Association Management

Social media offers a wealth of marketing opportunities , but they aren’t all relevant to your group. For instance, when the Technology Association of Georgia wanted to spark conversation about the state’s tech-rich community, Twitter provided the ideal platform for a tech talk tournament.

Best of the Web: May 2013

Association Adviser

In this excerpt from her book, Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. How To Use Big Data For Marketing Without Being Creepy [link].

Are Association CEOs More Important Today Than Ever?

Associations Now

As the face of an organization, the chief executive officer gets the bulk of the praise and criticism for how an organization performs under his or her leadership.

Best of the Web – March 2013

Association Adviser

Association Publishing Market Puts Digital in Focus. 12 Most Out of This World Leadership Lessons from Star Wars. R2D2, Princess Leia and Han Solo can teach us a thing or two about leadership. Check out this blog post from Michelle Mazur featuring the 12 most out-of-this-world leadership lessons from Star Wars, and may the force be with you. Georgia Society of Association Executives Annual Meeting. ASAE 2012 Marketing Membership & Communications Conference.

Moose to MOOCs and 3 other articles for association executives

SCD Group

Coursera, a Silicon Valley-based company, is announcing today that it will partner with university systems in Colorado, Georgia, New York, Tennessee and Texas to develop and evaluate the potential of technology that is fueling dramatic changes in how higher education is designed and delivered.

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How Smart Associations Grow Membership

Association Adviser

That’s what Balko and his leadership team share with the board, which he said has historically looked only at membership. You not only need to get comfortable on their communication turf, but you better have established a relationship with them before you can market to them.

You’re Never Too Old to Learn Something New

Association Adviser

I spoke with CEO of AGC Georgia Michael Dunham the other day about association leadership, career development and mentoring (see his Corner Office profile). Leadership skills that may surprise you. Hank Berkowitz, Association Adviser.

Solutions for Your Membership Conundrum

Association Adviser

Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In AGC Georgia’s Dunham agreed. “I